The report analyzes how artificial intelligence has become a new strategic battleground in the electrified car market, redefining the way brands compete for consumer attention and decision-making. In 2026, AI no longer acts only as a search engine, but as an active recommendation intermediary, capable of synthesizing information, prioritizing brands, and shaping a narrative that directly influences perception and purchase consideration.

• Through the AIBrandpulse360 tool, the study cross-references real vehicle registrations data with the visibility and share of voice of brands in AI systems such as ChatGPT.
• The results show that selling more does not guarantee being recommended by AI.
• Some brands over-index in conversational and algorithmic recommendation, while others, despite leading in sales, show visibility gaps in conversational environments where decisions are formed.
• AI operates mainly in the consideration phase: it answers questions about reliability, range, or usability, relying on a limited set of trusted sources.
• In this context, AI visibility is confirmed as a demand-driving lever, not just a reflection of sales.

The conclusion is clear: in the new organic landscape of 2026, competition is no longer just about ranking or selling, but about being eligible for algorithmic recommendation that precedes the purchase decision.