Our Case Studies
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Hotel groups in AI powered search
The study analyses how hotel groups appear in ChatGPT, Google AI Mode and Google AI Overviews, based on 320 real queries in Spain.
It compares which chains AI recommends, the destinations and criteria they appear for, which hotels are repeatedly shown as answers, and which sources have the greatest influence on their visibility, from Booking and Tripadvisor to official websites and travel blogs.
Half of Spanish media outlets do not allow AI in. The other half restrict it.
The study analyzes how Spain’s leading media outlets allow or block access to AI bots, comparing 148 media sources and 10 artificial intelligence crawlers. Based on this audit, it identifies which editorial groups are more open, which AI companies face the most restrictions, and how this data can help PR, GEO and digital marketing teams decide which media outlets to prioritize for visibility.
What AI says about Real Madrid’s elections
The study analyzes how ChatGPT, Perplexity, and AI Mode respond to 25 questions about the Real Madrid elections, comparing their similarities, differences, and ways of interpreting information. All three models identify Florentino Pérez as the clear favorite, while Enrique Riquelme appears as a real alternative, but with limited chances. The study also shows that each AI prioritizes different factors: ChatGPT goes deeper into governance and context, Perplexity provides stronger source traceability, and AI Mode better captures the pulse of social media and digital media.
What AI says about Iran’s war
The report analyzes how a high-intensity geopolitical conflict can turn into a global systemic crisis.
Through a pedagogical and strategic approach, the study explains how the combination of military escalation, energy pressure, diplomatic disinformation, and logistical fragility can trigger a domino effect on markets, governments, businesses, and citizens.
Electric Vehicles and the Power of AI
The study analyzes how artificial intelligence is redefining competition in the electrified vehicle market in 2026.
AI acts as an intermediary that directly influences consumer recommendations and purchasing decisions.
The data shows that selling more does not always mean being more visible or recommended in conversational AI environments.
AI visibility is emerging as a key lever in the pre-purchase consideration phase.
