Our Case Studies
Last study
What AI says about Real Madrid’s elections
The study analyzes how ChatGPT, Perplexity, and AI Mode respond to 25 questions about the Real Madrid elections, comparing their similarities, differences, and ways of interpreting information. All three models identify Florentino Pérez as the clear favorite, while Enrique Riquelme appears as a real alternative, but with limited chances. The study also shows that each AI prioritizes different factors: ChatGPT goes deeper into governance and context, Perplexity provides stronger source traceability, and AI Mode better captures the pulse of social media and digital media.
AI during the course of the war.
Electric Vehicles and the Power of AI
The study analyzes how artificial intelligence is redefining competition in the electrified vehicle market in 2026.
AI acts as an intermediary that directly influences consumer recommendations and purchasing decisions.
The data shows that selling more does not always mean being more visible or recommended in conversational AI environments.
AI visibility is emerging as a key lever in the pre-purchase consideration phase.