SEO rankings, organic traffic, impressions, and media mentions have long been the main benchmarks for measuring brand visibility. However, the arrival of ChatGPT, Gemini, Claude,
For years, discovering a brand online was a fairly predictable process. Users searched on Google, opened several results, compared options, read reviews, and after several
Google is taking a decisive step to transform e-commerce with AI agents designed specifically for retailers. These are intelligent assistants capable of understanding the customer,
More and more users are asking questions directly to artificial intelligence systems such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. In these
